Journal of Product and Brand Management 怎么样-刊鹿论文编译

Brand engagement without brand ownership: a case of non-brand owner community members

Abstract:

Considering brand ownership as a cause of concern, this paper aims to propose a conceptual model portraying brand engagement as a function of members’ brand psychological ownership (BPO) and value-congruity and to investigate the effect of brand engagement on brand attachment and brand purchase intentions.,Data were collected from 275 brand community members who do not own the brand. Six different brand communities were shortlisted and offline events were targeted. For testing the hypothesised relationships, the authors used structural equation modelling.,The results indicate that BPO and value-congruity positively influence the brand engagement of the members, which further influences the brand attachment and brand purchase intentions. It is also observed that brand attachment mediates the effect of brand engagement on brand purchase intentions.,The primary limitation of this paper is the research context, which needs to be further replicated. The specific customer-segment approach of the study adds a new direction to the scope of brand engagement in the brand management domain.,The study shows that brand managers need to expand their focus from existing brand customers to non-customers as brand engagement subjects because the non-brand owners can also experience brand attachment and develop intentions to purchase the brand, if engaged.,The study endorses the role of psychological ownership theory in brand engagement research; explores the feasibility of brand engagement among “non-owner community members”; highlights the role of their engagement in enhancing attachment towards the brands and purchase intentions; and sheds light on the blurred boundaries between brand engagement and brand attachment.

Author Listing： Jitender Kumar;Jogendra Kumar Nayak

Volume： 28

Pages： 216-230

DOI： 10.1108/JPBM-04-2018-1840

Language： English

Journal： Journal of Product & Brand Management

Journal of Product and Brand Management

J PROD BRAND MANAG

影响因子：5.7

是否综述期刊：否

是否OA：否

是否预警：不在预警名单内

发行时间：-

ISSN：1061-0421

发刊频率：-

收录数据库：Scopus收录

出版国家/地区：-

出版社：Emerald

期刊介绍

年发文量	82
国人发稿量	14
国人发文占比	17.54%
自引率	22.8%
平均录取率	-
平均审稿周期	-
版面费	US$3370
偏重研究方向	Multiple-
期刊官网	-
投稿链接	-

质量指标占比

研究类文章占比	OA被引用占比	撤稿占比	出版后修正文章占比
96.34%	6.60%	0.00%	0.00%

预警情况

时间	预警情况
2025年03月发布的2025版	不在预警名单中
2024年02月发布的2024版	不在预警名单中
2023年01月发布的2023版	不在预警名单中
2021年12月发布的2021版	不在预警名单中
2020年12月发布的2020版	不在预警名单中

JCR分区 WOS分区等级：Q1区

版本	按学科	分区
WOS期刊SCI分区（2021-2022年最新版）
	BUSINESS	Q1
	MANAGEMENT	Q2

中科院分区

版本	大类学科	小类学科	Top期刊	综述期刊
	管理学 3区	MANAGEMENT 管理学 3区 BUSINESS 商业：管理 3区	否	否
2021年12月升级版	管理学 4区	MANAGEMENT 管理学 4区 BUSINESS 商业：管理 4区	否	否
2020年12月旧的升级版	管理学 4区	MANAGEMENT 管理学 4区 BUSINESS 商业：管理 4区	否	否
2022年12月最新升级版	管理学 2区	MANAGEMENT 管理学 3区 BUSINESS 商业：管理 3区	否	否