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Influence of service quality and corporate image on the satisfaction of patients with Brazil’s National Cancer Institute

Abstract:
The purpose of this paper is to better understand the influence of service quality and corporate image of Brazil’s National Cancer Institute (INCA) on the satisfaction of its outpatients.,The study is quantitative, with data collected from a self-administered structured questionnaire answered by a sample of 434 outpatients of Hospital do Câncer I, the largest and oldest hospital operated by the INCA. The data were treated with covariance-based structural equation modeling.,The results indicated that the corporate image of the INCA was the main factor having a positive influence on the patients’ satisfaction, followed by the quality of the services rendered by physicians and the quality of the hospital’s facilities.,The study shows that unlike indicated by the theory, quality does not have a direct impact on satisfaction with the nursing services, but rather an indirect impact via corporate image. Even though part of the explanation can be the fact that only outpatients were surveyed, who have less interaction with the nursing team than do inpatients, this result shows the strength of the hospital’s corporate image regarding patients’ satisfaction. Besides this, the study identified that hospitals with a strong corporate image transmit to patients the perception that they are being treated by technically qualified professionals, thus increasing the chances of cure and reduced suffering. This is fundamental for patients’ satisfaction, as most are unable to understand the technical attributes of the service. The study adds to the scarce Brazilian literature on the causal relation between the image of hospitals and their patients’ satisfaction.
Author Listing: Eduardo Dias Coutinho;Paulo Roberto da Costa Vieira;Cecília Lima de Queirós Mattoso;Irene Raguenet Troccoli;Marcos Jose Pereira Renni
Volume: 13
Pages: 447-468
DOI: 10.1108/ijphm-07-2018-0036
Language: English
Journal: International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Pharmaceutical and Healthcare Marketing

INT J PHARM HEALTHC

影响因子:1.1
是否综述期刊:否
是否OA:否
是否预警:不在预警名单内
发行时间:-
ISSN:1750-6123
发刊频率:-
收录数据库:ESCI/Scopus收录
出版国家/地区:-
出版社:Emerald

期刊介绍

年发文量 41
国人发稿量 1
国人发文占比 2.38%
自引率 9.1%
平均录取率 -
平均审稿周期 -
版面费 US$3370
偏重研究方向 HEALTH POLICY & SERVICES-
期刊官网 -
投稿链接 -

质量指标占比

研究类文章占比 OA被引用占比 撤稿占比 出版后修正文章占比
95.12% 1.83% - -

相关指数

影响因子
影响因子
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预警情况

时间 预警情况
2025年03月发布的2025版 不在预警名单中
2024年02月发布的2024版 不在预警名单中
2023年01月发布的2023版 不在预警名单中
2021年12月发布的2021版 不在预警名单中
2020年12月发布的2020版 不在预警名单中

JCR分区 WOS分区等级:Q4区

版本 按学科 分区
WOS期刊SCI分区
(2021-2022年最新版)
HEALTH POLICY & SERVICES Q4

中科院分区

版本 大类学科 小类学科 Top期刊 综述期刊
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