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Optimal sequential releasing strategy for software products in the presence of word-of-mouth and requirements uncertainty

Abstract:
This study proposes a two-period analytical model to explore the relative optimality of three sequential releasing strategies for a software vendor: (1) Skipping Strategy—skip the limited-functionality version and introduce a full-functionality version in the next period, (2) Replacement Strategy—release a limited-functionality version first and replace it with a full-functionality version later, and (3) Line-extension Strategy—release a limited-functionality version first and extend the product line by releasing a full-functionality version later. Word-of-mouth (WOM) effect and uncertainty in consumers’ requirements are taken into consideration. Our analysis shows that Skipping Strategy is optimal when the net WOM is negative and sufficiently small, while the Replacement Strategy becomes the optimal choice when the net WOM is negative but not sufficiently small. However, the Line-extension Strategy dominates other two strategies when the net WOM is positive. Different pricing patterns may be chosen when adopting Line-extension Strategy, i.e. when the net WOM is positive and not very large, Low–High pricing pattern (a relatively low price for the limited-functionality version and a relatively high price for the full-functionality version) is optimal, while High–Low pricing pattern (a relatively high price for the limited-functionality version and a relatively low price for the full-functionality version) becomes optimal when the net WOM is positive and sufficiently large. Numerical experiments show that the software vendor could improve its profit by choosing optimal quality design\xa0but the overall dominance pattern of the three release strategies is similar no matter whether the quality design is exogenously given or optimally chosen.
Author Listing: Yu Wang;Minqiang Li;Haiyang Feng;Nan Feng
Volume: 20
Pages: 153-174
DOI: 10.1007/S10799-018-0296-1
Language: English
Journal: Information Technology and Management

Information Technology & Management

INFORM TECHNOL MANAG

影响因子:2.3
是否综述期刊:否
是否OA:否
是否预警:不在预警名单内
发行时间:-
ISSN:1385-951X
发刊频率:4 issues per year
收录数据库:Scopus收录
出版国家/地区:-
出版社:Springer Nature

期刊介绍

Changes in the hardware, software and telecommunication technologies play a major role in the way our society is evolving. During the last decade, the rate of change in information technology has increased. Indeed it is clear that we are now entering an era where explosive change in telecommunication technology combined with ever increasing computing power will lead to profound changes in information systems that support our organizations. These changes will affect the way our organizations function, will lead to new business opportunities and will create a need for new non-profit organizations. Governments and international organizations do and will have to scramble to create policies and laws for control of public goods and services such as airwaves and public networks. Educational institutions will continue to change the content of educational materials they deliver to include new knowledge and skills. In addition these institutions will change the delivery mechanisms for disseminating these materials. By definition, information technology is very wide. There are a number of journals that address different technologies such as databases, knowledge bases, multimedia, group-ware, telecommunications, etc. This current trend is understandable because these technologies are indeed complex and often have a multitude of technical issues requiring in-depth study. On the other hand, business solutions almost always require integration of a number of these technologies. Therefore it is important to have a journal where the readers will be exposed not only to different technologies but also to their impact on information system design, functionality, operations and management. It should be emphasized that information systems include not only machines but also humans; therefore, the journal will be an outlet for studies dealing with man/machine interface, human factors and organizational issues. Furthermore, managerial issues arising from and dealing with managem ent of information technology and systems including strategic issues are included in the domain of coverage. The topics of coverage will include but will not be limited to the following list: Managing with Information Technology;Management of Information Technology and Systems;Introduction and Diffusion of IT;Strategic Impact of IT;Economics of IS and IT;New Information Technologies and Their Impact on Organizations;Human Factors in Information Systems;Man/Machine Interface, GUI;IS and Organizational Research Issues;Graphical Problem Solving;Multimedia Applications;Knowledge Acquisition and Representation;Knowledge Bases;Data Modeling;Database Management Systems;Data Mining;Model Management Systems;Systems Analysis, Design and Development; Case Technologies;Object Oriented Design Methodologies;System Design Methodologies;System Development Environments;Performance Modeling and Analysis; Software Engineering;Artificial Intelligence Applications to Organizational/Business Problems;Expert Systems;Decision Support Systems;Machine Learning;Neural Network Applications;Meta-Heuristics and Business Problem Solving;Distributed Computer Systems, Legacy Systems, Client - Server Computing;End User Computing;Information Systems for Virtual Organizations;IS and IT for Business Process Re-engineering;IS for Total Quality Control;IS for Supporting Team Work;Negotiation Support Systems;Group Decision Support Systems;EDI;Internet/WWW Applications;Telecommunication Networks;IT and International Information Systems;Security in Networks and Systems;Public Policy Issues dealing with Telecommunica tion;Networks and Airways;IS and IT Training;GIS;IS and IT Applications, e.g., in logistics, marketing, accounting, finance and operations.Officially cited as: Inf Technol Manag

硬件、软件和电信技术的变化对我们社会的发展起着重要作用。在过去十年中,信息技术的变化速度加快了。事实上,很明显,我们现在正在进入一个时代,在这个时代,电信技术的爆炸性变化与不断增长的计算能力相结合,将导致支持我们组织的信息系统发生深刻变化。这些变化将影响我们组织的运作方式,将带来新的商业机会,并将创造对新的非营利组织的需求。各国政府和国际组织正在并将不得不争先恐后地制定政策和法律,以控制公共产品和服务,如无线电波和公共网络。教育机构将继续改变他们提供的教育材料的内容,以包括新的知识和技能。此外,这些机构将改变传播这些材料的交付机制。从定义上讲,信息技术是非常广泛的。有许多期刊讨论不同的技术,如数据库、知识库、多媒体、群件、电信等。当前的这种趋势是可以理解的,因为这些技术确实很复杂,往往有许多技术问题需要深入研究。另一方面,业务解决方案几乎总是需要集成许多这些技术。因此,重要的是要有一个杂志,读者不仅将接触到不同的技术,而且他们对信息系统的设计,功能,运作和管理的影响。应该强调的是,信息系统不仅包括机器,也包括人;因此,该杂志将成为处理人机界面、人的因素和组织问题的研究的出口。此外,由信息技术和系统管理引起的管理问题,包括战略问题,也包括在覆盖范围内。涵盖的主题将包括但不限于以下列表:用信息技术进行管理信息技术和系统管理;信息技术的引进与传播信息技术的战略影响;信息系统和信息技术的经济学新信息技术及其对组织的影响信息系统中的人的因素人机界面,GUI;信息系统与组织研究问题图解解题;多媒体应用;知识获取与知识表示知识库;数据建模;数据库管理系统数据挖掘;模型管理系统系统分析、设计和研制Case技术公司面向对象的设计方法系统设计方法论系统开发环境性能建模与分析软件工程人工智能在组织/商业问题中的应用专家系统决策支持系统机器学习神经网络的应用元启发式与企业问题解决分布式计算机系统、传统系统、客户机-服务器计算;最终用户计算;虚拟组织的信息系统企业流程再造的信息系统与信息技术IS用于全面质量控制;支持团队工作的信息系统谈判支持系统群体决策支持系统因特网/万维网应用;电信网络;信息技术和国际信息系统;网络与系统安全电信业的公共政策问题网络和航空公司IS和IT培训; GIS、IS和IT应用,例如:在物流、营销、会计、财务和运营方面。正式引用为:信息技术管理

年发文量 32
国人发稿量 20
国人发文占比 62.5%
自引率 4.3%
平均录取率 -
平均审稿周期 -
版面费 US$3390
偏重研究方向 Multiple-
期刊官网 https://www.springer.com/10799/?utm_medium=display&utm_source=letpub&utm_content=text_link&utm_term=null&utm_campaign=HSSR_10799_AWA1_CN_CNPL_letpb_mp
投稿链接 https://www.editorialmanager.com/item

质量指标占比

研究类文章占比 OA被引用占比 撤稿占比 出版后修正文章占比
96.88% 12.63% 0.00% 0.00%

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预警情况

时间 预警情况
2024年02月发布的2024版 不在预警名单中
2023年01月发布的2023版 不在预警名单中
2021年12月发布的2021版 不在预警名单中
2020年12月发布的2020版 不在预警名单中

JCR分区 WOS分区等级:Q2区

版本 按学科 分区
WOS期刊SCI分区
(2021-2022年最新版)
MANAGEMENT Q3
INFORMATION SCIENCE & LIBRARY SCIENCE Q2

中科院分区

版本 大类学科 小类学科 Top期刊 综述期刊
管理学
4区
MANAGEMENT
管理学
4区
INFORMATION SCIENCE & LIBRARY SCIENCE
图书情报与档案管理
4区
2021年12月
升级版
管理学
4区
MANAGEMENT
管理学
4区
INFORMATION SCIENCE & LIBRARY SCIENCE
图书情报与档案管理
4区
2020年12月
旧的升级版
管理学
4区
MANAGEMENT
管理学
4区
INFORMATION SCIENCE & LIBRARY SCIENCE
图书情报与档案管理
4区
2022年12月
最新升级版
管理学
4区
MANAGEMENT
管理学
4区
INFORMATION SCIENCE & LIBRARY SCIENCE
图书情报与档案管理
4区