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Application of AHP in partner selection for innovation in strategic alliances

Abstract:
The success of a strategic alliance depends upon factors like complementarity and compatibility among partner firms. A systematic assessment of the target firms by the alliance-initiating firm in terms of these two partner traits can lead to greater success of the prospective strategic alliance. Firms always have specific motivations to form strategic alliance and therefore the expected complementarity and compatibility with the prospective alliance partner will also differ on various occasions. In the partner selection process for forming strategic alliance, the alliance-initiating firm needs to do a systematic trade-off among these two partner traits. Various innovative capabilities of the target firms must be used to measure these two partner traits in case of forming strategic alliance for innovation. Since the partner selection problem is a discrete alternative multi-criteria decision problem, this paper demonstrates application of the analytic hierarchy process (AHP) to solve partner selection problem during the formation of a strategic alliance for innovation.
Author Listing: Ram Kumar Dhurkari;Anjan Kumar Swain
Volume: 19
Pages: 532-553
DOI: 10.1504/IJBIR.2019.10023207
Language: English
Journal: International Journal of Business Innovation and Research

International Journal of Business Innovation and Research

影响因子:0.0
是否综述期刊:否
是否OA:是
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发行时间:-
ISSN:1751-0252
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收录数据库:Scopus收录
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出版社:Inderscience Publishers

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偏重研究方向 Business, Management and Accounting-Business and International Management
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